At the start of each year, 6-8 million people purchase gym memberships. By January 16, 80% have stopped using it (if they ever even began at all) and by February 1 that number jumps to a staggering 96%. By April 1, 70-80% of those that stopped using the gym, cancel their memberships. WHY? Lack of motivation, lack of time, lack of knowledge, and feeling "burned out" on it are some of the top reasons.
Each of things can be solved by 1 thing; an excellent coach. Not just some hobbyist that is there to count reps and shout at you to keep going, but one who's passion lies in seeing their clients win. Who's profession it is to ensure you succeed along your journey.
At the heart of the CrossFit coaching philosophy lies a simple yet profound statement: "My competency is determined solely by my efficacy." In essence, the measure of our coaches' proficiency is intricately tied to their ability to deliver tangible results for their clients.
Coaching, in our perspective, is not a passive endeavor—it's a purposeful, concentrated effort. It entails focusing on one individual at a time, delving into their aspirations and challenges, and guiding them systematically towards progress. The essence of coaching, for us, lies in this deliberate attention, a commitment to understanding and addressing each client's unique journey.
Contrary to the common perception of coaches as mere cheerleaders or entertainers, our coaches embody a different archetype. They exemplify true character by immersing themselves in the lives of their clients, gaining a deep understanding of their aspirations and challenges. The ultimate goal is not merely motivation but a profound commitment to knowing and serving individuals, steering them towards the realization of their true potential.
We acknowledge that the role we ask our coaches to play is multifaceted and demanding. It requires more than surface-level encouragement or entertainment. Instead, it necessitates a genuine connection, an investment in the personal growth of each client. It's about guiding them step by step, instilling a sense of purpose, and facilitating the discovery of their innate capabilities.
Our coaches aren't here to amuse; they're here to empower. Their dedication is not to a crowd but to individuals, recognizing that true impact occurs when someone feels seen, understood, and supported on their journey. The act of coaching, as we define it, transcends the superficial and delves into the transformative power of personal connection.
The CrossFit coaching ethos revolves around the principle that efficacy is the sole determinant of competency. We believe in the power of deliberate attention, of understanding and serving individuals with authenticity and purpose. Our coaches stand as facilitators of progress, guiding clients towards the fulfillment of their goals and the discovery of their true potential. It's not just coaching; it's a commitment to meaningful, transformative connections, one person at a time.
Are you feeling burned out in your fitness journey? How about unmotivated? Confused? We know a few coaches close by who's passion it is to see you find victory on the path to your best self. Click HERE to connect with us and we'll get you pointed in the right direction.
